As a small business owner, you tend to not be too engulfed in your online presence because you’ve got a million other things that need your attention – unless you have a media-related business. While you are concerned about where your business shows up on local search engines, sometimes it’s easier to pay someone to do the job for you. If your business is a start-up, this may not be an economical choice.
I recently read a book for “busy entrepreneurs” called How to Get More Customers From Google, YELP & Yahoo: Local Web SEO by Kat McDivitt. It was an easy read and the average, avid reader can finish the book in about an hour or less. Kat did an exceptional job in understanding that business owners don’t have the time to focus on their online presence, but also don’t ave much time to read a book about improving it as well. I downloaded the book for free on my Kindle app and read it every chance I had a break throughout the day. Not only was it well-written, but it was easy to understand. The average web-user can easily follow Kat’s tips and advice.
This book addresses free ways to improve your business’s web presence through local search. It helps you to better understand how local search works and also how to utilize it to promote your business. It also adresses the necessary role of customer reviews when trying to build your web presence.
Take the time to download this book and dedicate the hour or less to reading it. It’s one of the best, free, informational publications available for business owners who are trying to be a contender among local businesses.