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To SPEC or Not to SPEC

To SPEC or Not to SPEC

As a designer, if you haven’t already, you will experience the very controversial world of SPEC work. SPEC work is when a designer is tasked with creating something to bait the client into a paid project, but very often never leads to that. Working in the...
Inside JEEP’s “See Whatever You See” Campaign

Inside JEEP’s “See Whatever You See” Campaign

As a young Graphic Designer, ad design taught me so much about the print world – mostly the importance of hierarchy. What information is the most critical? Does the imagery convey the proper message? Does the ad communicate to the right audience? Are the proper...
FOUND Art Show

FOUND Art Show

I have an upcoming art show in April that I would love to see you all attend ! There will be free food and drink, good people and free...